Brands are universes of meaning. They create culture, move people, and shape how we see the world.
I work with organisations, independent businesses and individuals, from reviewing the information architecture of McLaren Racing's website to social media positioning for Lipton Teas, to building a digital tool for an NGO supporting care-experienced young people, to creating visual identities for independent artists, to building brands that sell offline and online, to content from creation to management. Through branding, storytelling, content strategy and production, I find the story at the centre of what they do and make it real, from concept to publishing.
Part storyteller, part researcher, content strategist and designer. I work from concept to execution, independently or alongside your team.
Some of the work
[01]
2026
Wellness
Branding
Touch Me's visual language is warm, honest, and human, just like touch itself. We use soft, natural tones that feel like skin in gentle light. Typography that is calm but playful. Imagery that captures real moments of connection, unstaged, tender, everyday.
[02]
2020
Design Tool
Concept, Content Editorial
Creative Content Kit is a card-based toolkit designed to guide teams and individuals through the process of building a content strategy from the ground up.
[03]
2026
Community
Brand Design
A community event series where residents of Houten come together to share personal stories. The identity is built around people, literally. A diverse illustration sits at the heart of the logo, giving the brand its colour, warmth and human character.
[04]
2025
Creative Collective
[Content Design]
Six Steps is an interactive Genially resource created for The Verbatim Formula, a creative collective of care-experienced people who make performances, music, spoken word, and stories. The project guides users through a six-step process for finding their voice and telling their own story.
[05]
2022
Indie Publisher
Book Design
Bird portraits paired with short, personal reflections on burnout, recovery, and the quiet absurdities of being human. The design draws from annotation books: simple, handwritten, intimate, echoing the honesty of the words and the quiet observation behind them.